Last updated: 11 October 2026.
In short
- AFG has no user accounts, forms, comments or newsletter: you give us no personal data to read the site.
- Audience measurement (Google Analytics) only sets cookies with your consent, which you can withdraw at any time.
- No advertising, no profiling, no data sold.
Data controller
MTDS Unlimitead, SASU, 45 rue Louis Braille, 69800 Saint-Priest, France (Lyon Trade and Companies Register 982 172 843). Contact: contact@american-football-gear.com.
Audience measurement (Google Analytics 4)
With your consent, we use Google Analytics 4, provided by Google Ireland Limited, to see which pages are read and which links to retailers are clicked.
- Data: pages viewed, clicks to retailers (retailer and product name, language, page type), device and browser type, approximate country or region, how you reached the site. Google states that Google Analytics 4 does not log or store IP addresses.
- Legal basis: your consent (Article 6(1)(a) GDPR).
- Without your consent: no cookie is set. The Google tag still loads and only sends signals with no cookie and no identifier (Google's advanced consent mode), used for aggregate statistics.
- Transfers: Google may process this data in the United States; Google LLC is certified under the EU–US Data Privacy Framework.
- Withdrawing consent: use the "Cookie settings" link at the bottom of every page. The Google Analytics cookies are then deleted.
Cookies
| Cookie | Purpose | Duration | Your consent |
|---|---|---|---|
pll_language |
Remembers the site language (EN, FR, DE) | 1 year | Not required (needed for the site to work) |
fa_consent |
Remembers your audience measurement choice | 6 months | Not required (it stores that choice) |
_ga, _ga_<identifier> |
Google Analytics audience measurement | 13 months at most | Required |
The site's fonts and images are served from our own server: no third-party service is called to display them.
YouTube videos
Some articles feature a video from our YouTube channel. Until you click the play button, nothing is loaded from YouTube: the preview is an image hosted on our own server. When you click, the YouTube player loads in privacy-enhanced mode (youtube-nocookie.com): Google Ireland Limited then receives, among other things, your IP address and may use local storage to play the video, under its own privacy policy. Starting playback counts as consent to this loading (Article 6(1)(a) GDPR).
Links to retailers
"See the offer" buttons go through an internal redirect (/go/) and then open the retailer's website. AFG passes no personal data to the retailer. On their own site, the retailer and its affiliate platform apply their own privacy policy and may set their own cookies, in particular to attribute the commission. See our affiliate disclosure.
Hosting
The site is hosted in France by o2switch. Like any web server, it keeps technical logs (IP address, date and time, page requested, browser) to keep the site running and secure, especially against malicious bots. The host keeps these logs for a limited period.
Your rights
You have the right to access, rectify and erase your data, to restrict or object to its processing, to data portability, and to withdraw your consent at any time. Write to contact@american-football-gear.com. You can also lodge a complaint with the French data protection authority, the CNIL (www.cnil.fr), or with the authority of the country where you live.